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Backpacks and rucksacks have a hard life. They get hauled around on the daily, chucked into lockers and generally grabbed, pulled and thrown about in their journey from place to place. Luckily, Picture’s Ground 22 is up to the task. This practical 22-litre pack is designed for urban carry and everyday adventures, with a waterproof roll-top closure and a host of useful pockets and storage options for everything form your laptop to your phone charger. It’s made from 59% recycled polyester too. And if the pack does eventually give out, it’s ready for a second life: the design is intended to be broken down and upcycled, so you can rip off the pockets and compartments to create a laptop case, a toiletry bag, a hip bag and a pencil case. How’s that for lifetime durability?
Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…
