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Trusted by Inuits, military servicemen and polar explorers alike, the classic parka jacket is all about delivering warmth and protection from the elements, in any environment. But the parka look has become so iconic that you’re just as likely to spot them on the catwalk or in the trendiest parts of the trendiest cities. Bringing the best of both worlds in a sustainable package, Picture’s Doaktown Jacket is a seriously warm winter-grade parka with a reassuringly chunky build and a bang-on-trend boxy silhouette. Made from recycled polycotton canvas with thick recycled synthetic insulation, it’ll keep you warm and dry during the coldest days. Multiple pockets create a utilitarian look but give you plenty of practical storage too. Adjustable hood, cuffs and waist plus a soft lining add cosiness while locking in precious warmth. This is the jacket to see you through the winter
| Imperial | S | M | L | XL | XXL |
|---|---|---|---|---|---|
| Height (in) | 67-68 | 69-70 | 71-72 | 73-74 | 75-76 |
| Chest (in) | 35-37 | 38-40 | 40-42 | 42-44 | 44-47 |
| Waist (in) | 29-31 | 31-33 | 34-36 | 36-38 | 38-40 |
| Hip (in) | 35-37 | 37-39 | 40-42 | 42-44 | 44-46 |
| Metric | S | M | L | XL | XXL |
|---|---|---|---|---|---|
| Height (cm) | 170-174 | 175-179 | 180-184 | 185-189 | 190-194 |
| Chest (cm) | 90-95 | 96-101 | 102-107 | 108-113 | 114-119 |
| Waist (cm) | 74-79 | 80-85 | 86-91 | 92-97 | 98-103 |
| Hip (cm) | 88-93 | 94-99 | 100-105 | 106-111 | 112-117 |
Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…
