It isn’t easy to carve out a niche in the premium watch industry, where some brands have marketing budgets that run into the tens of millions. But the founders of Elliot Brown knew right from the start what they wanted to build: unique, tough, wearable and extraordinarily capable watches that were made to live up to a standard, not produced down to a price point.

To get there, they pooled all their collective expertise, passions and obsessions. Based in Dorset, Ian Elliot and Alex Brown both live and breathe a coastal, outdoor lifestyle where salt water, sand and mud place huge demands on kit. But with professional backgrounds in horology and materials sciences, they were well placed to imagine and execute the most durable watches on the planet.

That ethos naturally led to collaborations with some of the most demanding users – round-the-world yachtsmen, firefighters, RNLI crews, Mountain Rescue teams and even British military special forces units. These challenges helped the duo to hone the design of each and every Elliot Brown watch to perfection. So, if you want a watch to perform, discreetly but efficiently, day in and day out – rather than just sitting in a case on your dressing table – there is really no better choice. You can wear an Elliot Brown watch on every adventure, from the everyday to the extraordinary. After all, time is precious. Why waste it?