Picture Organic Clothing is a young, cool and environmentally conscious snow sports brand dreamed up by its three iconoclastic French founders. The trio are lifelong friends and passionate board-riders. But they are also eco entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.

Right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either.

As the guys themselves put it, the rationale behind this approach is simple. Everything is connected. The Earth allows us all to ride wonderful spots and to share incredible moments with friends. So, future generations should be able to enjoy it all too.

Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to chalet parties in Chamonix…