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Snatching the dusky blue, peach and lilac colours of a Ko Samui sunrise, the Clairy hoodie is something else. It’s part of eco-brand Picture Organic’s streetwear range, but that doesn’t limit it to the city (though if there’s ever a place we need reminding of tropical beaches, it’s there). All of their clothes are inspired by nature for outdoor life and travel, using sustainable fabrics and inspired by natural colours and patterns. Made from 100% recycled fabric, the Clairy hoodie is cotton soft with an oversized, slouchy fit providing the kind of comfort usually reserved for the beach. For something sportier, opt for the charcoal, red and feather grey colourway. Sustainable materials, retro colourblocking, softness and comfort. All our boxes are ticked. Now we just need the beach
For fit guidance, see the Picture Organic Fit Guide
| Imperial | XS | Small | Medium | Large | XL |
|---|---|---|---|---|---|
| Height (in) | 62-64 | 64-66 | 66-68 | 68-70 | 70-72 |
| Chest (in) | 32 | 32-34 | 35-37 | 37-39 | 39-41 |
| Waist (in) | 24 | 26 | 28 | 30 | 32 |
| Hip (in) | 25-26 | 27-28 | 29-30 | 31-32 | 33-34 |
| Metric | XS | Small | Medium | Large | XL |
|---|---|---|---|---|---|
| Height (cm) | 158-162 | 163-167 | 168-172 | 173-177 | 178-186 |
| Chest (cm) | 81 | 82-87 | 88-93 | 94-99 | 100-105 |
| Waist (cm) | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 |
| Hip (cm) | 78-87 | 88-93 | 94-99 | 100-105 | 106-111 |
Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
From The Journal: Picture Organic Clothing | The Story
