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Classy, elegant and understated, Elliot Brown describe the Canford as the embodiment of their watchmaking DNA. This is a quietly handsome timepiece for those who don’t need the watch on their wrist to scream too loudly. It’s versatile enough to wear with a formal suit, yet tough enough to accompany you anywhere. Its precision build, technical details and superb finish will all attract admiring glances from even the most discerning watch collector. Taking design cues from the iconic mid-century ‘super compressor’ silhouette, it features double knurled, triple-sealed crowns and a bolted case back that is both water- and shock-resistant. Understated dials with subtle metallic hands contrast with a matt, brushed or polished metal case and ultra-clear indexes inspired by military instrumentation. The Swiss-made movement has a three-year battery life and is secured inside a unique shock-absorbing steel housing. The case is machined from solid 316L marine grade stainless steel, which develops a gorgeous patina over time. The internal rotating bezel is operated by the upper crown and is damped for a silent, smooth action.
It isn’t easy to carve out a niche in the premium watch industry, where some brands have marketing budgets that run into the tens of millions. But the founders of Elliot Brown knew right from the start what they wanted to build: unique, tough, wearable and extraordinarily capable watches that were made to live up to a standard, not produced down to a price point.
To get there, they pooled all their collective expertise, passions and obsessions. Based in Dorset, Ian Elliot and Alex Brown both live and breathe a coastal, outdoor lifestyle where salt water, sand and mud place huge demands on kit. But with professional backgrounds in horology and materials sciences, they were well placed to imagine and execute the most durable watches on the planet.
That ethos naturally led to collaborations with some of the most demanding users – round-the-world yachtsmen, firefighters, RNLI crews, Mountain Rescue teams and even British military special forces units. These challenges helped the duo to hone the design of each and every Elliot Brown watch to perfection. So, if you want a watch to perform, discreetly but efficiently, day in and day out – there is really no better choice. You can wear an Elliot Brown watch on every adventure, from the everyday to the extraordinary. After all, time is precious. Why waste it?
Elliot Brown design and re-design every component to make watches that are fundamentally fit-for-purpose, minimising or eliminating typical points of failure such as spring bars breaking, straps snapping, or watches leaking - all potentially catastrophic failures.
Any watches damaged in service can be repaired quickly and economically at their in-house workshop in Poole and returned to service with the minimum of disruption.
Not only is their servicing world class, the warranty has no small print. It’s honest, comprehensive, and straightforward. The whole watch is covered for 5 years, not just the movement. The only exclusions are accidental damage, the battery and wear & tear.
