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Norwegian brand, Amundsen, like to do things just that bit better than everyone else. And so it goes with their take on the picnic blanket. They've sacked off the usual tacky plastic backing in favour of a premium waxed cotton canvas that'll last pretty much forever, while the chequered upper is a silky soft brushed cotton flannel. Inside, it's insulated with natural Norwegian wool, and the whole thing rolls up nice and compact with convenient carry handles. Sprawl out on it for your lunch or wrap it round you as you toast yourself by the campfire.
Amundsen clothing is named after one of the greatest explorers ever to walk the Earth. No pressure there then. In fact, the company’s co-founder, Jørgen Amundsen, is a relative of the legendary man himself, and the brand’s designs are based on classic styles from the golden age of exploration. Throw in a generous dash of 1960s Nordic ski resort chic and you’ve got a unique range of good-looking kit that’ll get you noticed in all the right ways.
However, there’s nothing old-fashioned about the way Amundsen’s gear performs. Ruggedly built from merino wool and waterproof triple-layer cotton, these are serious expedition-grade garments built for a Scandi outdoor culture – a concept that the Norwegians call ‘friluftsliv’, or ‘open-air life’. It’s the idea that time spent enjoying the freedom of the outdoors should be a core part of your life, since it enhances just about everything else. Now that’s something we can all get on board with.
