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For the uninitiated, a 'dad cap' is basically the antithesis of those stiff-peaked snapbacks that the cool kids wear – unstructured, soft, with a slightly curved brim that sits low and relaxed rather than rigid and high. Practical, comfortable and hard-wearing, we like to think of it as the Toyota Land Cruiser of headwear. This one from Deus keeps things simple with tonal embroidered artwork on the front, classic six-panel construction in cotton twill, and a leather adjustment strap at the back. The heavy enzyme stone wash gives it that lived-in, already-worn feel right from the get-go – no awkward pristine ‘new cap’ vibes here.
What do you get when you cross a legendary surfwear entrepreneur with a serious motorcycle addiction and a healthy disregard for tribal boundaries? Well, you get Deus ex Machina – the brand that's been proving since 2006 that there's no rule saying you can't love both the roar of a café racer and the whisper of a perfect barrel.
Founded by Dare Jennings (he of iconic surf brand Mambo), Deus started life as a custom motorbike workshop and coffee house in the Sydney suburb of Camperdown. The radical idea? Instead of shoehorning people into outdoor tribes – bikers, surfers, skaters, cyclists or whatever – why not just celebrate whatever gets you fired up? Their workshop soon transformed into a ‘run-what-you-brung’ social and creative space, known locally as the ‘Temple of Enthusiasm’.
From those early days of engine oil, freshly brewed coffee and dawn raids on the Pacific Ocean, Deus has grown into a global phenomenon. Their clothing captures that same anything-goes spirit – sun-bleached graphics that look like they've survived their fair share of backroad adventures, vintage-inspired cuts that work equally well on the beach or in the workshop, and a lived-in aesthetic that’s catnip to the adventurous. Because at the end of the day, whether you’re into one particular outdoor activity or all of them – as Deus would say, ‘it's all the same juice’.
For the uninitiated, a 'dad cap' is basically the antithesis of those stiff-peaked snapbacks that the cool kids wear – unstructured, soft, with a slightly curved brim that sits low and relaxed rather than rigid and high. Practical, comfortable and hard-wearing, we like to think of it as the Toyota Land Cruiser of headwear. This one from Deus keeps things simple with tonal embroidered artwork on the front, classic six-panel construction in cotton twill, and a leather adjustment strap at the back. The heavy enzyme stone wash gives it that lived-in, already-worn feel right from the get-go – no awkward pristine ‘new cap’ vibes here.
What do you get when you cross a legendary surfwear entrepreneur with a serious motorcycle addiction and a healthy disregard for tribal boundaries? Well, you get Deus ex Machina – the brand that's been proving since 2006 that there's no rule saying you can't love both the roar of a café racer and the whisper of a perfect barrel.
Founded by Dare Jennings (he of iconic surf brand Mambo), Deus started life as a custom motorbike workshop and coffee house in the Sydney suburb of Camperdown. The radical idea? Instead of shoehorning people into outdoor tribes – bikers, surfers, skaters, cyclists or whatever – why not just celebrate whatever gets you fired up? Their workshop soon transformed into a ‘run-what-you-brung’ social and creative space, known locally as the ‘Temple of Enthusiasm’.
From those early days of engine oil, freshly brewed coffee and dawn raids on the Pacific Ocean, Deus has grown into a global phenomenon. Their clothing captures that same anything-goes spirit – sun-bleached graphics that look like they've survived their fair share of backroad adventures, vintage-inspired cuts that work equally well on the beach or in the workshop, and a lived-in aesthetic that’s catnip to the adventurous. Because at the end of the day, whether you’re into one particular outdoor activity or all of them – as Deus would say, ‘it's all the same juice’.
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