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At Deus they love to lean on old garage signage for inspiration, as with this long-sleeved tee. A small chest hit reads DEUS XM CALIF in classic hot-rod lettering, while the back carries a bigger print, using the kind of typography that wouldn't look out of place outside a 1970s speed shop. It's cut in a boxy fit from textured, recycled cotton jersey, and they’ve given it a heavy enzyme stonewash so it's soft and slightly faded from the first wear.
What do you get when you cross a legendary surfwear entrepreneur with a serious motorcycle addiction and a healthy disregard for tribal boundaries? Well, you get Deus ex Machina – the brand that's been proving since 2006 that there's no rule saying you can't love both the roar of a café racer and the whisper of a perfect barrel.
Founded by Dare Jennings (he of iconic surf brand Mambo), Deus started life as a custom motorbike workshop and coffee house in the Sydney suburb of Camperdown. The radical idea? Instead of shoehorning people into outdoor tribes – bikers, surfers, skaters, cyclists or whatever – why not just celebrate whatever gets you fired up? Their workshop soon transformed into a 'run-what-you-brung' social and creative space, known locally as the 'Temple of Enthusiasm'.
From those early days of engine oil, freshly brewed coffee and dawn raids on the Pacific Ocean, Deus has grown into a global phenomenon. Their clothing captures that same anything-goes spirit – sun-bleached graphics that look like they've survived their fair share of backroad adventures, vintage-inspired cuts that work equally well on the beach or in the workshop, and a lived-in aesthetic that's catnip to the adventurous. Because at the end of the day, whether you're into one particular outdoor activity or all of them – as Deus would say, 'it's all the same juice'.
At Deus they love to lean on old garage signage for inspiration, as with this long-sleeved tee. A small chest hit reads DEUS XM CALIF in classic hot-rod lettering, while the back carries a bigger print, using the kind of typography that wouldn't look out of place outside a 1970s speed shop. It's cut in a boxy fit from textured, recycled cotton jersey, and they’ve given it a heavy enzyme stonewash so it's soft and slightly faded from the first wear.
What do you get when you cross a legendary surfwear entrepreneur with a serious motorcycle addiction and a healthy disregard for tribal boundaries? Well, you get Deus ex Machina – the brand that's been proving since 2006 that there's no rule saying you can't love both the roar of a café racer and the whisper of a perfect barrel.
Founded by Dare Jennings (he of iconic surf brand Mambo), Deus started life as a custom motorbike workshop and coffee house in the Sydney suburb of Camperdown. The radical idea? Instead of shoehorning people into outdoor tribes – bikers, surfers, skaters, cyclists or whatever – why not just celebrate whatever gets you fired up? Their workshop soon transformed into a 'run-what-you-brung' social and creative space, known locally as the 'Temple of Enthusiasm'.
From those early days of engine oil, freshly brewed coffee and dawn raids on the Pacific Ocean, Deus has grown into a global phenomenon. Their clothing captures that same anything-goes spirit – sun-bleached graphics that look like they've survived their fair share of backroad adventures, vintage-inspired cuts that work equally well on the beach or in the workshop, and a lived-in aesthetic that's catnip to the adventurous. Because at the end of the day, whether you're into one particular outdoor activity or all of them – as Deus would say, 'it's all the same juice'.
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