£94.95
⇨ Use code OFFER10 for a 10% discount on this product
UK: Free Shipping
& Free Returns
EU: Free Returns
& No customs fees
Fjällräven's best-selling product of all time, the Kånken backpack is loaded with nostalgia for generations of Swedes who used them as school bags back in the day. In fact, it was 1970s schoolkids that the Kånken was originally designed for – with special adaptations including a simple yet comfy harness, tote handles, a reflective logo for low-light conditions and a removable seat pad in the back pocket (story time, anyone?). Even the fabric, Vinylon F, is engineered to become denser when it gets damp – making it innately water-resistant without coatings that might wear off with the rough and tumble of daily use. It's this same tried-and-tested mix of comfort, durability and versatility that's kept the Kånken perennially popular among adults and kids for the last 40 years. And those retro good looks don't hurt either, do they?
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven’s products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.
-Nora, Verified Buyer
