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For spontaneous beach days, impromptu picnics and quick dashes down to the river, the Nomadix Pocket Tote is the kind of small-but-mighty bag you end up relying on constantly. Made from recycled ripstop polyester with a PFAS-free DWR finish, it shrugs off splashes, sand and light showers. Sling it over your shoulder, grab it by the handles, or pack it into its own pocket when you’re travelling light — the whole thing weighs just 55 grams. The internal pouch keeps essentials in check, while the tough, featherlight build makes it perfect for boat days, campsites, markets and everything in between. Simple, versatile, brilliantly practical — exactly the sort of everyday adventure companion you didn’t realise you needed until it became indispensable.
Spend enough time living out of a duffel, chasing coastlines, or bouncing between trailheads and you start to realise something: the more you carry, the less you actually get to roam. That was the lightbulb moment for three friends — Zack Helminiak, Chace Petersen and Hunter Robinson — somewhere between desert highways and mountain passes in a packed-to-the-brim ’98 Subaru Outback. If they could own less, they’d do more. So they built a brand around that idea.
Nomadix makes the kind of gear that earns the space it takes up — versatile, durable, beautifully made products designed to replace half the stuff in your pack. Their all-in-one towels became the cult favourite that launched the brand, a single piece of kit that works for travel, camping, yoga, surf sessions and the odd river-dip rinse-off. And they didn’t cut corners to get there. Most Nomadix textiles are made from 88–100% post-consumer recycled polyester, crafted through a closed-loop process that diverts plastic bottles away from our oceans and turns them into hard-wearing fibres. They’re a proud Social Purpose Corporation, a 1% for the Planet member, and one of the outdoor industry’s loudest voices calling for better, cleaner manufacturing — from ditching PFAS in their insulated blankets to avoiding water-polluting dyes from day one.
A decade on from their scrappy Kickstarter debut, Nomadix has gone from niche towel disruptors to a global name trusted by adventurers, yogis, van-lifers and weekend warriors alike. You’ll now see their towels and puffer blankets in more than 1,000 stores across the US — including REI — proof that their philosophy resonates far beyond that original road trip. Because in a world drowning in plastic waste and throwaway gear, Nomadix is pushing for something better: fewer things, used more often, built to last longer, and made in a way that protects the places that inspire us. Own less. Do more. And go further with gear that’s ready for every adventure after.
