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Spend enough time living out of a duffel, chasing coastlines, or bouncing between trailheads and you start to realise something: the more you carry, the less you actually get to roam. That was the lightbulb moment for three friends – Zack Helminiak, Chace Petersen and Hunter Robinson – somewhere between desert highways and mountain passes in a packed-to-the-brim ’98 Subaru Outback. If they could own less, they’d do more. So they built a brand around that idea.
Nomadix makes the kind of gear that earns the space it takes up – versatile, durable, beautifully made products designed to replace half the stuff in your pack. Their all-in-one towels became the cult favourite that launched the brand, a single piece of kit that works for travel, camping, yoga, surf sessions and the odd river-dip rinse-off. And they didn’t cut corners to get there. Most Nomadix textiles are made from 88–100% post-consumer recycled polyester, crafted through a closed-loop process that diverts plastic bottles away from our oceans and turns them into hard-wearing fibres. They’re a proud Social Purpose Corporation, a 1% for the Planet member, and one of the outdoor industry’s loudest voices calling for better, cleaner manufacturing – from ditching PFAS in their insulated blankets to avoiding water-polluting dyes from day one.
A decade on from their Kickstarter debut, Nomadix has gone from niche towel disruptors to a global name trusted by adventurers, yogis, van-lifers and weekend warriors alike. You’ll now see their towels and puffer blankets in more than 1,000 stores across the US – including REI – proof that their philosophy resonates far beyond that original road trip. Because in a world drowning in plastic waste and throwaway gear, Nomadix is pushing for something better: fewer things, used more often, built to last longer, and made in a way that protects the places that inspire us. Own less. Do more. And go further with gear that’s ready for every adventure after.
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