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We use the word ‘fluffy’ a lot around here when we’re describing knits and woollens, but with the Jamesy beanie, it feels like a bit of an understatement. It features an incredibly soft, deep-pile texture that wouldn't look out of place at the most decadent après-ski bar on the mountain. Made with recycled materials, the pastel and jewel-tone colourways only add to the effect.
Isn't it funny how many outdoor brands seem to have started out with one man and a sewing machine? In 1986, the man was Bart Koene and the place was sun-soaked St Tropez. Bart originally knocked up handmade swimming shorts to sell on the beach, but one day a stylish friend was helping him flog his wares when a passing tourist tried to buy her bandana. Bart knew an opportunity when he saw one, and quickly branched out into headwear and other accessories.
Now based in Amsterdam, BARTS has come a long way since '86. In fact, the brand offers more than 2,500 products including hats, beachwear and bags. But it's about quality, not quantity. This is clobber with conscience. BARTS don't use angora, fur or mohair, and each year they increase their use of recycled and sustainable yarns. The brand insists on a strict code of conduct for its partner factories, and its head office and warehouse in Houthavens is purpose-built to minimise carbon emissions. BARTS employees even get free weekly yoga classes.
We use the word ‘fluffy’ a lot around here when we’re describing knits and woollens, but with the Jamesy beanie, it feels like a bit of an understatement. It features an incredibly soft, deep-pile texture that wouldn't look out of place at the most decadent après-ski bar on the mountain. Made with recycled materials, the pastel and jewel-tone colourways only add to the effect.
Isn't it funny how many outdoor brands seem to have started out with one man and a sewing machine? In 1986, the man was Bart Koene and the place was sun-soaked St Tropez. Bart originally knocked up handmade swimming shorts to sell on the beach, but one day a stylish friend was helping him flog his wares when a passing tourist tried to buy her bandana. Bart knew an opportunity when he saw one, and quickly branched out into headwear and other accessories.
Now based in Amsterdam, BARTS has come a long way since '86. In fact, the brand offers more than 2,500 products including hats, beachwear and bags. But it's about quality, not quantity. This is clobber with conscience. BARTS don't use angora, fur or mohair, and each year they increase their use of recycled and sustainable yarns. The brand insists on a strict code of conduct for its partner factories, and its head office and warehouse in Houthavens is purpose-built to minimise carbon emissions. BARTS employees even get free weekly yoga classes.
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