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There’s a certain magic in rolling out a blanket that instantly upgrades whatever patch of grass, sand or woodland you’ve claimed for the day. That’s exactly what the Nomadix Festival Blanket does. A plush, soft-touch top handles lounging, sunning and snoozing in total comfort, while the recycled, water-resistant base shrugs off damp ground, morning dew and muddy knees. Stake it down with the anchoring corners when the wind picks up, shake the sand off when you’re moving on, and pack it small when space is tight in the van. Made from post-consumer recycled materials — 58 plastic bottles, to be exact — it’s the do-everything, go-anywhere blanket you’ll use for festivals, campsite breakfasts, beach sundowners and park gatherings all summer long.
Spend enough time living out of a duffel, chasing coastlines, or bouncing between trailheads and you start to realise something: the more you carry, the less you actually get to roam. That was the lightbulb moment for three friends — Zack Helminiak, Chace Petersen and Hunter Robinson — somewhere between desert highways and mountain passes in a packed-to-the-brim ’98 Subaru Outback. If they could own less, they’d do more. So they built a brand around that idea.
Nomadix makes the kind of gear that earns the space it takes up — versatile, durable, beautifully made products designed to replace half the stuff in your pack. Their all-in-one towels became the cult favourite that launched the brand, a single piece of kit that works for travel, camping, yoga, surf sessions and the odd river-dip rinse-off. And they didn’t cut corners to get there. Most Nomadix textiles are made from 88–100% post-consumer recycled polyester, crafted through a closed-loop process that diverts plastic bottles away from our oceans and turns them into hard-wearing fibres. They’re a proud Social Purpose Corporation, a 1% for the Planet member, and one of the outdoor industry’s loudest voices calling for better, cleaner manufacturing — from ditching PFAS in their insulated blankets to avoiding water-polluting dyes from day one.
A decade on from their scrappy Kickstarter debut, Nomadix has gone from niche towel disruptors to a global name trusted by adventurers, yogis, van-lifers and weekend warriors alike. You’ll now see their towels and puffer blankets in more than 1,000 stores across the US — including REI — proof that their philosophy resonates far beyond that original road trip. Because in a world drowning in plastic waste and throwaway gear, Nomadix is pushing for something better: fewer things, used more often, built to last longer, and made in a way that protects the places that inspire us. Own less. Do more. And go further with gear that’s ready for every adventure after.
There’s a certain magic in rolling out a blanket that instantly upgrades whatever patch of grass, sand or woodland you’ve claimed for the day. That’s exactly what the Nomadix Festival Blanket does. A plush, soft-touch top handles lounging, sunning and snoozing in total comfort, while the recycled, water-resistant base shrugs off damp ground, morning dew and muddy knees. Stake it down with the anchoring corners when the wind picks up, shake the sand off when you’re moving on, and pack it small when space is tight in the van. Made from post-consumer recycled materials — 58 plastic bottles, to be exact — it’s the do-everything, go-anywhere blanket you’ll use for festivals, campsite breakfasts, beach sundowners and park gatherings all summer long.
Spend enough time living out of a duffel, chasing coastlines, or bouncing between trailheads and you start to realise something: the more you carry, the less you actually get to roam. That was the lightbulb moment for three friends — Zack Helminiak, Chace Petersen and Hunter Robinson — somewhere between desert highways and mountain passes in a packed-to-the-brim ’98 Subaru Outback. If they could own less, they’d do more. So they built a brand around that idea.
Nomadix makes the kind of gear that earns the space it takes up — versatile, durable, beautifully made products designed to replace half the stuff in your pack. Their all-in-one towels became the cult favourite that launched the brand, a single piece of kit that works for travel, camping, yoga, surf sessions and the odd river-dip rinse-off. And they didn’t cut corners to get there. Most Nomadix textiles are made from 88–100% post-consumer recycled polyester, crafted through a closed-loop process that diverts plastic bottles away from our oceans and turns them into hard-wearing fibres. They’re a proud Social Purpose Corporation, a 1% for the Planet member, and one of the outdoor industry’s loudest voices calling for better, cleaner manufacturing — from ditching PFAS in their insulated blankets to avoiding water-polluting dyes from day one.
A decade on from their scrappy Kickstarter debut, Nomadix has gone from niche towel disruptors to a global name trusted by adventurers, yogis, van-lifers and weekend warriors alike. You’ll now see their towels and puffer blankets in more than 1,000 stores across the US — including REI — proof that their philosophy resonates far beyond that original road trip. Because in a world drowning in plastic waste and throwaway gear, Nomadix is pushing for something better: fewer things, used more often, built to last longer, and made in a way that protects the places that inspire us. Own less. Do more. And go further with gear that’s ready for every adventure after.
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