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Gear designers will tell you it's the everyday backpacks that are the hardest to get right. They've got to do you for work, play, commuting, hiking or travel – and they need to look just as good with your workday smart clothes and your weekend casuals. Fortunately, this Vardag Backpack 17 from Fjällräven ticks all those boxes. Constructed in robust 500D recycled polyamide, it's a functional panel-loader with side bottle pockets and internal organisation including mesh pockets and a laptop sleeve. And because it's Fjällräven, there are some stylish extra touches too. We like the slanted front zip, the retro Fjällräven logo badge and the off-set lash clips on the front panel that let you attach hiking poles, tripod, a rolled-up jacket or anything else that won't quite fit inside.
| Number of Pockets | 6 |
| Pockets | Inner mesh pocket(s), Open side pocket(s), Security pocket, Zippered outside pocket(s) |
| Chest Strap | No |
| Hip Belt | No |
| Equipment Features | Holder for ice axe or hiking poles |
| Rain Cover Included | No |
| Dimensions | 41 x 28 x 18 cm |
| Volume | 17 L |
| Laptop Case | Yes |
| Laptop Size | 15" |
| Weight | 550 g |
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven’s products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.
