Whether you’re heading off-grid or hosting a back garden BBQ, the RUX Cooler Cube brings the chill. This standalone cooler is made from high-density closed-cell foam wrapped in a rugged, wipe-clean shell — meaning it keeps your food and drinks ice-cold for hours, without the weight and bulk of a hard-sided box. It’s sized perfectly to drop into a RUX 70L, stack neatly in your boot, or roll solo on a day trip. With enough space for a full picnic or post-surf beers, it’s the kind of low-key hero you’ll end up using way more than you think.
Packing, unpacking, and moving adventure gear has always been a nightmare — a tangle of duffels, cheap tubs and makeshift solutions. That is, until RUX came along. Founded in 2020 by Canadian adventurer Andre Whistler, RUX was born from frustration with the chaos of traditional gear storage. Rather than accept it, Andre teamed up with Tony — a veteran industrial designer from Arc’teryx — and Trina — an expert in sourcing rugged, sustainable materials. Together, they launched RUX via crowdfunding, and the response was immediate: a new modular system that made packing simpler, moving easier, and adventuring better.
At the heart of RUX is one simple mission: Make space for the good life. Their innovative soft-sided gear boxes, waterproof bags, and modular storage add-ons are built to be tough enough for overlanding across Iceland yet versatile enough for weekends on the Cornish coast. With modular designs, weatherproof construction, and a focus on lifetime repairability, RUX has created the ultimate upgrade from the brittle plastic tubs and sagging duffels we all know too well.
In just a few years, they’ve gone from a passion project to a trusted name for car campers, vanlifers and hardcore overlanders everywhere — helping them move, manage and protect their kit, no matter how wild the mission. If you ask us, the best adventures don’t start with packing stress. They start with RUX.
-Jett, Verified Buyer
