Here's an idea worth getting behind. Roark's Made To Fade Tee is built using a pigment over-dye process that means every single piece is unique — no two are exactly the same straight out of the box, and they only get more individual from there. The spills, the sun, the salt, the dirt — it all becomes part of the fabric's story. Rather than fighting wear and fade, this tee is designed to embrace it. It's made from soft premium ringspun combed cotton that feels brilliant from day one, and the more you wear it, the more it becomes yours. If you're the kind of person who values a well-worn favourite over something box-fresh, this is your tee.
| Size | Size US | Size UK | Bust (inches) | Waist (inches) | Hip (inches) |
|---|---|---|---|---|---|
| XS | 0-2 | 6 | 32.5-33.5 | 24.5-25.5 | 35.5-36.5 |
| S | 4-6 | 8-10 | 34.5-35.5 | 26.5-27.5 | 37.5-38.5 |
| M | 8 | 12 | 36.5-37.5 | 28.5-29.5 | 39.5-40.5 |
| L | 10-12 | 14-16 | 39 | 31 | 42 |
| Size | Size US | Size UK | Bust (cm) | Waist (cm) | Hip (cm) |
|---|---|---|---|---|---|
| XS | 0-2 | 6 | 82.6-85.1 | 62.2-64.8 | 90.2-92.7 |
| S | 4-6 | 8-10 | 87.6-90.2 | 67.3-69.9 | 95.3-97.8 |
| M | 8 | 12 | 92.7-95.3 | 72.4-74.9 | 100.3-102.9 |
| L | 10-12 | 14-16 | 99.1 | 78.7 | 106.7 |
Some brands make clothes. Roark makes excuses to leave. Founded in 2010 by Ryan Hitzel — a restless artist, former Volcom creative and the kind of bloke who'd rather be digging through a back-alley market in Oaxaca than sitting behind a desk — Roark was born out of a road trip from San Francisco to the Mexican border and a deep frustration with an outdoor industry that had lost its sense of story. Ryan wanted something that wasn't just a surf brand, or a skate brand, or an outdoor brand — he wanted a brand built around the lifestyle of adventurism itself. The kind that sees every trip as a chance to discover something worth telling people about.
Each season, Roark's crew picks a destination somewhere on the map and heads out to test their gear across surfing, climbing, skating, running and whatever else the road throws at them. That real-world thrashing is what shapes the collection — purpose-built pieces that work just as well on a Himalayan motorcycle expedition as they do in a pub in the Lakes. It's gear designed for people who never quite know where they'll end up, and wouldn't have it any other way.
