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Ever set off with a hip pack — only to wish you’d brought a backpack? The Fjällräven Hoja Expandable Hip Pack solves that dilemma in one clever move. Designed for fast-paced rides and stripped-back adventures, it starts as a robust, water-resistant hip pack with a roomy main compartment and stretch mesh side pockets for ride-day essentials. But when the miles stack up and you need extra layers, snacks or kit, simply unzip the top lid and it transforms into a full 16-litre backpack — complete with comfortable shoulder straps and an internal sleeve for your hydration system. It’s practical Swedish design at its best: adaptable, hard-wearing and produced without PFAS for a lighter environmental footprint. For bikepacking missions, gravel spins or minimalist day trips where flexibility is everything, this is the bag that keeps your options open — without slowing you down.
| Height | 18 cm |
| Width | 27 cm |
| Depth | 12 cm |
| Volume | 4.5L expanding to 16L |
| Weight | 325g |
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven’s products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.
Ever set off with a hip pack — only to wish you’d brought a backpack? The Fjällräven Hoja Expandable Hip Pack solves that dilemma in one clever move. Designed for fast-paced rides and stripped-back adventures, it starts as a robust, water-resistant hip pack with a roomy main compartment and stretch mesh side pockets for ride-day essentials. But when the miles stack up and you need extra layers, snacks or kit, simply unzip the top lid and it transforms into a full 16-litre backpack — complete with comfortable shoulder straps and an internal sleeve for your hydration system. It’s practical Swedish design at its best: adaptable, hard-wearing and produced without PFAS for a lighter environmental footprint. For bikepacking missions, gravel spins or minimalist day trips where flexibility is everything, this is the bag that keeps your options open — without slowing you down.
| Height | 18 cm |
| Width | 27 cm |
| Depth | 12 cm |
| Volume | 4.5L expanding to 16L |
| Weight | 325g |
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven’s products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.
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