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Born from rainy commutes in Vancouver, the Alberni Backpack doesn’t just tolerate weather — it embraces it. With a matte-coated recycled shell and water-resistant zips, it’s built to shrug off the elements while keeping your gear dry and organised. The silhouette is clean and compact, but smartly laid out — with a padded laptop sleeve, dual bottle pockets and internal organisers for all your day-to-day essentials. Slim padded straps and minimalist detailing mean it wears just as well on office days as it does on weekend missions. If your daily routine doesn’t stop for the weather, neither should your backpack.
What makes a classic? The good folks at Herschel think it’s hard work, boundless creativity, and designing products that stand the test of time. Which is exactly what the brand has been doing ever since 2009: building packs and travel accessories that hold up to a lifetime of adventure – all while being as kind to the environment as possible.
To properly stand the test of time, Herschel also believes that you need deep roots, however. And there are few Canadian brands out there with roots as deep as Herschel’s. Take the brand’s name, for example. This pays homage to a small 30-person hamlet way out on the Prairies where three generations of the founders’ family farmed the land. 5 hours dead east of Calgary, the story of this region is about as raw as it gets – and now its history informs every decision the brand makes. Or take the design of every pack Herschel produces. The communities, oceans and mountains that surround their new home in Vancouver, British Columbia inspire every facet of their end products. All to honour the brand’s unique history – in a uniquely Canadian way.
Born from rainy commutes in Vancouver, the Alberni Backpack doesn’t just tolerate weather — it embraces it. With a matte-coated recycled shell and water-resistant zips, it’s built to shrug off the elements while keeping your gear dry and organised. The silhouette is clean and compact, but smartly laid out — with a padded laptop sleeve, dual bottle pockets and internal organisers for all your day-to-day essentials. Slim padded straps and minimalist detailing mean it wears just as well on office days as it does on weekend missions. If your daily routine doesn’t stop for the weather, neither should your backpack.
What makes a classic? The good folks at Herschel think it’s hard work, boundless creativity, and designing products that stand the test of time. Which is exactly what the brand has been doing ever since 2009: building packs and travel accessories that hold up to a lifetime of adventure – all while being as kind to the environment as possible.
To properly stand the test of time, Herschel also believes that you need deep roots, however. And there are few Canadian brands out there with roots as deep as Herschel’s. Take the brand’s name, for example. This pays homage to a small 30-person hamlet way out on the Prairies where three generations of the founders’ family farmed the land. 5 hours dead east of Calgary, the story of this region is about as raw as it gets – and now its history informs every decision the brand makes. Or take the design of every pack Herschel produces. The communities, oceans and mountains that surround their new home in Vancouver, British Columbia inspire every facet of their end products. All to honour the brand’s unique history – in a uniquely Canadian way.
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