Patagonia is the brand that other gear companies want to be when they grow up. In 2022, the company's founder, Yvon Chouinard, famously gave the company to the planet. It’s now jointly controlled by a charitable trust and a not-for-profit dedicated to fighting the climate crisis, and all post-operating profits go to environmental causes.
But in some ways that’s the tip of the (melting) iceberg. For nearly half a century, Patagonia has been an experiment in responsible business. From the farms that grow their cotton to the factories that make their goods and everything in-between, they’ve tried incredibly hard to set the gold standard in terms of ethics, transparency and social responsibility. Not only that, but their gear is made to last – to take hard use and repairs, and to maintain its performance through thick and thin.
All of which is even more extraordinary when you consider that Yvon Chouinard started out blacksmithing climbing gear for his mates in his parents' backyard, using a forge and anvil that he bought from a junkyard.
At WildBounds we don’t usually tend to go for the big-name brands, but this was one we simply couldn’t resist. Quite apart from their amazing ethical and environmental credentials, they just make great gear. We’ve used it and loved it for years, and you will too.
