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Hemp's had a reputation as scratchy and worthy for far too long – the Recon Utility Pant proves it can be a genuinely tough, comfortable trouser fabric. The organic cotton and hemp blend gets softer and more durable the more you wear it, while articulated knees and a perforated gusset mean it moves with you rather than fighting back. Tactical cargo pockets with internal organisers keep tools and small essentials sorted rather than rattling around loose, and the C0 DWR finish handles a shower without needing a full waterproof. The yellow utility locker loop is a small detail that makes a real difference when you're trying to dry a pair of trousers on a damp UK weekend. Built for people who actually use their pockets, not just admire them.
Florence was created by the legend that is John John Florence – two-time Olympian, three-time World Champion, and a man who's spent more hours in Hawaiian shorebreak than most of us have spent on dry land. "Equipment Modern" is the brand's mantra: utilitarian gear engineered for whatever conditions modern sport throws at you, tested on Oahu's North Shore but just as happy getting battered on a beach in Cornwall or a blustery dog walk along the Gower. Florence doesn't do fair-weather kit – think Cordura panelling that shrugs off rock scrambles, PFAS-free waterproofing that copes with genuine Highland dreich, and fleece built to work as hard on an Eryri ridge as it does paddling out at dawn. It's technical apparel with surf style and coast-tested practicality: nothing you don't need, everything you do.
Hemp's had a reputation as scratchy and worthy for far too long – the Recon Utility Pant proves it can be a genuinely tough, comfortable trouser fabric. The organic cotton and hemp blend gets softer and more durable the more you wear it, while articulated knees and a perforated gusset mean it moves with you rather than fighting back. Tactical cargo pockets with internal organisers keep tools and small essentials sorted rather than rattling around loose, and the C0 DWR finish handles a shower without needing a full waterproof. The yellow utility locker loop is a small detail that makes a real difference when you're trying to dry a pair of trousers on a damp UK weekend. Built for people who actually use their pockets, not just admire them.
Florence was created by the legend that is John John Florence – two-time Olympian, three-time World Champion, and a man who's spent more hours in Hawaiian shorebreak than most of us have spent on dry land. "Equipment Modern" is the brand's mantra: utilitarian gear engineered for whatever conditions modern sport throws at you, tested on Oahu's North Shore but just as happy getting battered on a beach in Cornwall or a blustery dog walk along the Gower. Florence doesn't do fair-weather kit – think Cordura panelling that shrugs off rock scrambles, PFAS-free waterproofing that copes with genuine Highland dreich, and fleece built to work as hard on an Eryri ridge as it does paddling out at dawn. It's technical apparel with surf style and coast-tested practicality: nothing you don't need, everything you do.
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