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FREE UK DELIVERY £50+ | EXTENDED RETURNS
FREE UK DELIVERY £50+ | EXTENDED RETURNS
FREE UK DELIVERY £50+ | EXTENDED RETURNS
FREE UK DELIVERY £50+ | EXTENDED RETURNS
Polartec Alpha Direct was developed for the US military, built to keep soldiers warm during high-output work without overheating them the second they stopped moving – which makes it just as useful for anyone who alternates between hard effort and standing about in the cold. This hooded fleece regulates temperature as you go, wicking moisture on the climb up and holding onto warmth once you're at the top looking at the view. Gusseted underarms mean you can actually reach for things without the whole jacket riding up, and the lightweight build means it layers easily under a shell if the forecast turns. Equally at home on a blustery coastal walk or as your go-to midlayer for whatever the Cairngorms decide to throw at you that day.
Florence was created by the legend that is John John Florence – two-time Olympian, three-time World Champion, and a man who's spent more hours in Hawaiian shorebreak than most of us have spent on dry land. "Equipment Modern" is the brand's mantra: utilitarian gear engineered for whatever conditions modern sport throws at you, tested on Oahu's North Shore but just as happy getting battered on a beach in Cornwall or a blustery dog walk along the Gower. Florence doesn't do fair-weather kit – think Cordura panelling that shrugs off rock scrambles, PFAS-free waterproofing that copes with genuine Highland dreich, and fleece built to work as hard on an Eryri ridge as it does paddling out at dawn. It's technical apparel with surf style and coast-tested practicality: nothing you don't need, everything you do.
Polartec Alpha Direct was developed for the US military, built to keep soldiers warm during high-output work without overheating them the second they stopped moving – which makes it just as useful for anyone who alternates between hard effort and standing about in the cold. This hooded fleece regulates temperature as you go, wicking moisture on the climb up and holding onto warmth once you're at the top looking at the view. Gusseted underarms mean you can actually reach for things without the whole jacket riding up, and the lightweight build means it layers easily under a shell if the forecast turns. Equally at home on a blustery coastal walk or as your go-to midlayer for whatever the Cairngorms decide to throw at you that day.
Florence was created by the legend that is John John Florence – two-time Olympian, three-time World Champion, and a man who's spent more hours in Hawaiian shorebreak than most of us have spent on dry land. "Equipment Modern" is the brand's mantra: utilitarian gear engineered for whatever conditions modern sport throws at you, tested on Oahu's North Shore but just as happy getting battered on a beach in Cornwall or a blustery dog walk along the Gower. Florence doesn't do fair-weather kit – think Cordura panelling that shrugs off rock scrambles, PFAS-free waterproofing that copes with genuine Highland dreich, and fleece built to work as hard on an Eryri ridge as it does paddling out at dawn. It's technical apparel with surf style and coast-tested practicality: nothing you don't need, everything you do.

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