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A classic soft-cotton flannel shirt
A flannel shirt is one of those pieces that quietly does a lot, and the Övik is cut for both the outdoors and the days in between. The organic cotton is brushed light and soft, comfortable straight off the hanger rather than needing breaking in, and the regular fit sits easy without feeling boxy. It works as readily layered under a jacket on a cold walk as it does worn on its own around town, and the recycled-polyester buttons and open chest pocket are the kind of honest, hardwearing details Fjällräven builds in as standard.
-
- Regular fit
- Open chest pocket
- Buttons made from recycled polyester
- Light and soft organic cotton flannel
-
- Regular Fit
- Back length: 78 cm
- Weight: 300 g
- Weight reference: in size M
-
- Buttons made from recycled polyester
- Light, soft 100% organic cotton flannel
-
CM S M L XL XXL Chest 95 101 107 114 123 Waist 82 88 96 104 113 Seat 94 100 106 113 120 Arm length 85 86 87 88 88 -
- Washing: 40°C mild process
- Dry cleaning: do not dry clean
- Bleaching: do not bleach
- Ironing: iron 1 dot - Max 110°C
- Drying: tumble dry at low temperature
- Do not use fabric softener
- Wash with similar colors
-
- Organic Cotton - made from 100% organic cotton
- Sustainability through longevity - 2 year warranty with Fjällräven
-
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* 'The Arctic Fox' has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum's treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven's products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand's old catalogues – and feature the brand's 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You're as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.
Övik Flannel Shirt | Men's
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£89.95
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A classic soft-cotton flannel shirt
A flannel shirt is one of those pieces that quietly does a lot, and the Övik is cut for both the outdoors and the days in between. The organic cotton is brushed light and soft, comfortable straight off the hanger rather than needing breaking in, and the regular fit sits easy without feeling boxy. It works as readily layered under a jacket on a cold walk as it does worn on its own around town, and the recycled-polyester buttons and open chest pocket are the kind of honest, hardwearing details Fjällräven builds in as standard.
-
- Regular fit
- Open chest pocket
- Buttons made from recycled polyester
- Light and soft organic cotton flannel
-
- Regular Fit
- Back length: 78 cm
- Weight: 300 g
- Weight reference: in size M
-
- Buttons made from recycled polyester
- Light, soft 100% organic cotton flannel
-
CM S M L XL XXL Chest 95 101 107 114 123 Waist 82 88 96 104 113 Seat 94 100 106 113 120 Arm length 85 86 87 88 88 -
- Washing: 40°C mild process
- Dry cleaning: do not dry clean
- Bleaching: do not bleach
- Ironing: iron 1 dot - Max 110°C
- Drying: tumble dry at low temperature
- Do not use fabric softener
- Wash with similar colors
-
- Organic Cotton - made from 100% organic cotton
- Sustainability through longevity - 2 year warranty with Fjällräven
-
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* 'The Arctic Fox' has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum's treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven's products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand's old catalogues – and feature the brand's 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You're as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.
Övik Flannel Shirt | Men's
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