The RUX Soft Cooler Bag makes cool look effortless. Designed to fit perfectly inside your RUX 70L or ride solo on quick missions, it’s your go-to for keeping drinks cold, snacks fresh and your friends happy. It’s lightweight, easy to clean, and built tough enough for the wild — whether you’re lakeside, roadside or campsite-bound. With padded handles and lash loops for secure tie-downs, it’s made to move. Bonus: when you’re done, it collapses flat to disappear until next time. Cooler days just got cooler.
Packing, unpacking, and moving adventure gear has always been a nightmare — a tangle of duffels, cheap tubs and makeshift solutions. That is, until RUX came along. Founded in 2020 by Canadian adventurer Andre Whistler, RUX was born from frustration with the chaos of traditional gear storage. Rather than accept it, Andre teamed up with Tony — a veteran industrial designer from Arc’teryx — and Trina — an expert in sourcing rugged, sustainable materials. Together, they launched RUX via crowdfunding, and the response was immediate: a new modular system that made packing simpler, moving easier, and adventuring better.
At the heart of RUX is one simple mission: Make space for the good life. Their innovative soft-sided gear boxes, waterproof bags, and modular storage add-ons are built to be tough enough for overlanding across Iceland yet versatile enough for weekends on the Cornish coast. With modular designs, weatherproof construction, and a focus on lifetime repairability, RUX has created the ultimate upgrade from the brittle plastic tubs and sagging duffels we all know too well.
In just a few years, they’ve gone from a passion project to a trusted name for car campers, vanlifers and hardcore overlanders everywhere — helping them move, manage and protect their kit, no matter how wild the mission. If you ask us, the best adventures don’t start with packing stress. They start with RUX.
-Stephen, Verified Buyer
