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Many people – well, mainly guys, if we’re honest – put little thought into their underwear. But it’s an important consideration. After all, you can take to the slopes in a top-end ski jacket and salopettes, but if underneath all that high-performance gear all you’re wearing is a pair of baggy grey Y-fronts, you’re probably not gonna feel all that comfortable. Or particularly warm, for that matter. That won't be a problem with Picture’s awesome insulated underwear, made from uber-fluffy, super-warm, quick-drying, fast-wicking 100% recycled polyester. The classic boxer brief cut promises all day comfort, with a wide elasticated waistband and a soft high-loft fabric to keep your cojones cosy.
Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
From The Journal: Picture Organic Clothing | The Story
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008.
-Chris, Verified Buyer
