The breathable trucker cap is a staple for road-trippers and backpackers alike, and no-one does this American classic better than Goorin Bros. Their ‘Animal Farm’ collection is a line of trucker caps with embroidered animal badges and tongue-in-cheek tag-lines. They come in a wide range of textures, prints and materials, and there’s an animal for everyone – whether you’re more of a ‘black sheep’ or a ‘queen bee’. Looking at the Noah’s Ark of animals on the Goorin ‘farm’, it’s clear they’ve drawn inspiration from pretty much every continent. Well, either that or they’ve just been bingeing a wild mix of Blue Planet, Countryfile and Tiger King.
It was back in 1895 that a hatter called Cassel Goorin founded his family business, blocking and trimming fedoras and homburgs and selling them to the dapper gents of Pittsburgh off the back of a horse-drawn cart. In due course his sons, Alfred and Ted, followed in the old man’s footsteps and rechristened the company Goorin Bros.
Nearly 120 years later and it’s still a family affair, with Cassel’s great grandson manning the cart. Except the ‘cart’ is now 15 stores, a busy wholesale business and a bestselling range of hats sold all over the world. Goorin are still master hatters in the old tradition – with a range of razor-sharp felt fedoras and trilbies – but they’ve diversified over the years into more casual hats too.
These days they’re best known for their distinctive trucker caps with fun animal patches on the front. You’ll find them atop celebrity fans including gruff actors Tom Hardy and Gerard Butler, and footballers like Leo Messi, Luis Suárez and Mario Balotelli. Even Justin Bieber is a belieber.