You probably don’t need us to tell you that plaid is rad. Soft, comfortable and easy-wearing, there’s a reason that the plaid flannel shirt has been an outerwear staple for over a century. Picture Organic’s take on this classic style is the Snoqualmee shirt in a retro buffalo check, which swaps traditional wool for a cosy micro fleece fabric, containing recycled polyester. So, you get shirt styling and fleecy comfort. And it’s still all there in the details, with adjustable button cuffs, front snaps, a classic collar and a zippered contrast patch chest pocket finished with a woven logo patch
Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…