{"product_id":"rux-soft-cooler-bag-bronze","title":"RUX Soft Cooler Bag","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eThe epitome of cool\u003c\/h2\u003e\n\u003cp\u003eThe RUX Soft Cooler Bag makes cool look effortless. Designed to fit perfectly inside your RUX 70L or ride solo on quick missions, it’s your go-to for keeping drinks cold, snacks fresh and your friends happy. It’s lightweight, easy to clean, and built tough enough for the wild — whether you’re lakeside, roadside or campsite-bound. With padded handles and lash loops for secure tie-downs, it’s made to move. Bonus: when you’re done, it collapses flat to disappear until next time. Cooler days just got cooler.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eOVERVIEW\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSPECS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eFEATURES VIDEO\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab6\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003e25L capacity soft cooler bag\u003c\/li\u003e\n\u003cli\u003eDesigned to fit inside the RUX 70L\u003c\/li\u003e\n\u003cli\u003eInsulated to keep food and drinks cold\u003c\/li\u003e\n\u003cli\u003eTough, wipe-clean liner and shell\u003c\/li\u003e\n\u003cli\u003ePacks flat when empty for easy storage\u003c\/li\u003e\n\u003cli\u003eLash loops and padded carry handles\u003c\/li\u003e\n\u003cli\u003eMaterial: Heavy duty RF welded 840D TPU double side coated nylon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/soft.jpg?v=1746178700\" alt=\"RUX Soft Cooler Bag features\" width=\"1200\" height=\"600\"\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 25L+\u003c\/li\u003e\n\u003cli\u003eEmpty weight: 1110 g\u003c\/li\u003e\n\u003cli\u003eDimensions (W x L x H): 36 x 23 x 30 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainability through longevity - \u003c\/strong\u003eRUX offers a lifetime guarantee on all RUX manufactured products. If any part of your RUX breaks or becomes dysfunctional over time while being used as recommended, RUX will repair it for free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmental Initiatives\u003c\/strong\u003e - Each time you invest in a RUX product they donate at least 1% of your order value to charities that help fight food waste by rescuing good food that would otherwise go to landfills\u003c!-- x-tinymce\/html --\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6uLF6HaAQqQ\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab6\"\u003e\n\u003cp\u003ePacking, unpacking, and moving adventure gear has always been a nightmare — a tangle of duffels, cheap tubs and makeshift solutions. That is, until RUX came along. Founded in 2020 by Canadian adventurer Andre Whistler, RUX was born from frustration with the chaos of traditional gear storage. Rather than accept it, Andre teamed up with Tony — a veteran industrial designer from Arc’teryx — and Trina — an expert in sourcing rugged, sustainable materials. Together, they launched RUX via crowdfunding, and the response was immediate: a new modular system that made packing simpler, moving easier, and adventuring better.\u003c\/p\u003e\n\u003cp\u003eAt the heart of RUX is one simple mission: Make space for the good life. Their innovative soft-sided gear boxes, waterproof bags, and modular storage add-ons are built to be tough enough for overlanding across Iceland yet versatile enough for weekends on the Cornish coast. With modular designs, weatherproof construction, and a focus on lifetime repairability, RUX has created the ultimate upgrade from the brittle plastic tubs and sagging duffels we all know too well.\u003c\/p\u003e\n\u003cp\u003eIn just a few years, they’ve gone from a passion project to a trusted name for car campers, vanlifers and hardcore overlanders everywhere — helping them move, manage and protect their kit, no matter how wild the mission. If you ask us, the best adventures don’t start with packing stress. They start with RUX.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- split --\u003e\n\u003cdiv class=\"cust-review\"\u003e\n\u003cdiv class=\"cust-meta-row\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/social-proof-stars.png?39637\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAttention to detail in design and excellent quality\u003c\/h3\u003e\n\u003cp class=\"cust-review-content-outer\"\u003e\u003cstrong\u003e-Stephen\u003c\/strong\u003e, Verified Buyer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RUX","offers":[{"title":"25L \/ Bronze","offer_id":51336035074215,"sku":"PK0125-A14BR","price":182.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/rux-rux-soft-cooler-bag-insulated-cool-bags-25l-bronze-pk0125-a14br-1259146935.jpg?v=1789727890","url":"https:\/\/wildbounds.com\/products\/rux-soft-cooler-bag-bronze","provider":"WildBounds","version":"1.0","type":"link"}