{"product_id":"primaloft-ursa-pullover-cement","title":"Primaloft Ursa Pullover","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eWarmth that moves with you.\u003c\/h2\u003e\n\u003cp\u003eBuilt around Primaloft® Active Evolve Series recycled polyester, the Ursa Pullover delivers active insulation that regulates as you push harder. Horizontal stripe weave adds visual interest to the technical base, while flatlock seam panelling and thumb loops keep everything locked in place when the pace picks up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003ePrimaloft® Active Evolve Series recycled polyester\u003c\/li\u003e\n\u003cli\u003eHorizontal stripe weave\u003c\/li\u003e\n\u003cli\u003eArticulated flatlock seam panels for movement\u003c\/li\u003e\n\u003cli\u003eThumb loops and elastic binding at the cuffs\u003c\/li\u003e\n\u003cli\u003eBranded Primaloft® and PMO woven labels at the side panels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% Recycled Polyester EVOLVE™ Series\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003ctable\u003e\u003ctbody\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eFlat measurements in CMs\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/th\u003e\n    \u003cth scope=\"col\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eCentre back length\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e65.5\u003c\/td\u003e\n    \u003ctd\u003e66.5\u003c\/td\u003e\n    \u003ctd\u003e67.5\u003c\/td\u003e\n    \u003ctd\u003e68.5\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eChest width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e55.5\u003c\/td\u003e\n    \u003ctd\u003e58\u003c\/td\u003e\n    \u003ctd\u003e60.5\u003c\/td\u003e\n    \u003ctd\u003e63\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003cth scope=\"row\"\u003e\u003cstrong\u003eHem width\u003c\/strong\u003e\u003c\/th\u003e\n    \u003ctd\u003e54.5\u003c\/td\u003e\n    \u003ctd\u003e57\u003c\/td\u003e\n    \u003ctd\u003e59.5\u003c\/td\u003e\n    \u003ctd\u003e62\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e this product is made from recycled polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003e\n\u003cp\u003ePurple Mountain Observatory don't really care whether you're scaling a Welsh peak or just nipping out for a pint — they've designed their kit to handle both. Founded in 2021 by East London duo Georgia Smith and Matt Braun, the label was born during lockdown out of a simple frustration: as keen movers themselves (Georgia's a climbing coach, Matt's just as happy on a rocky trail as he is wandering Hackney Marshes), they couldn't find performance gear that felt as good in town as it did in the hills. The brand's name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China's first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.\u003c\/p\u003e\n\u003cp\u003eFrom thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you'd expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain's new wave of sportswear. Pull one of their jackets on and you'll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purple Mountain Observatory","offers":[{"title":"S \/ Cement","offer_id":51230527520935,"sku":"PMO2103-Cement-S","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Cement","offer_id":51230530240679,"sku":"PMO2103-Cement-M","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Cement","offer_id":51230530273447,"sku":"PMO2103-Cement-L","price":109.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Cement","offer_id":51230530306215,"sku":"PMO2103-Cement-XL","price":109.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/purple-mountain-observatory-primaloft-ursa-pullover-men-s-pullovers-1255659276.jpg?v=1789561118","url":"https:\/\/wildbounds.com\/products\/primaloft-ursa-pullover-cement","provider":"WildBounds","version":"1.0","type":"link"}