{"product_id":"fitz-roy-icon-trad-cap-birch-white-gumtree-green","title":"Fitz Roy Icon Trad Cap","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eUnstructured low-crown cap in organic cotton canvas\u003c\/h2\u003e\n\u003cp\u003eTrad cap, dad cap… call it what you will, sometimes you just want an old-school baseball cap without all the structural engineering. No foam front panels, stiffened crowns, flattened bills or technical fabrics – just soft organic cotton canvas that fits your head and shades your peepers. Featuring the Patagonia brand name embroidered simply across the front, this traditional six-panel design is unstructured with a low crown – so it's got that relaxed, lived-in feel straight out of the box. The brim's made from recycled fishing nets (because Patagonia), while the rest is 100% organic cotton canvas with a comfy cotton headband inside. Rather than a plastic snapback, you've got a self-fabric adjustable strap at the back – which is much more in keeping with the whole low-key vibe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eMATERIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab3\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eCrown, bill and back: 7.5-oz 100% organic cotton canvas\u003c\/li\u003e\n\u003cli\u003eBrim: NetPlus 100% recycled fishing nets\u003c\/li\u003e\n\u003cli\u003eUnstructured, low-crown, six-panel ball cap design\u003c\/li\u003e\n\u003cli\u003eOrganic cotton canvas headband for comfort\u003c\/li\u003e\n\u003cli\u003eSelf-fabric adjustable strap closure\u003c\/li\u003e\n\u003cli\u003eFitz Roy Icon logo on front\u003c\/li\u003e\n\u003cli\u003eMade in a Fair Trade Certified factory in Vietnam\u003c\/li\u003e\n\u003cli\u003eWeighs 85g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cul\u003e\n\u003cli\u003eCrown, bill and back: 7.5-oz 100% organic cotton canvas\u003c\/li\u003e\n\u003cli\u003eBrim: NetPlus 100% recycled fishing nets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton:\u003c\/strong\u003e made 100% organic cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Materials:\u003c\/strong\u003e made from recycled fishing nets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmental Initiatives:\u003c\/strong\u003e Through their membership with 1% for the Planet, Patagonia donate 1% of every sale to carefully chosen social and environmental causes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003ePatagonia is the brand that other gear companies want to be when they grow up. In 2022, the company's founder, Yvon Chouinard, famously gave the company to the planet. It’s now jointly controlled by a charitable trust and a not-for-profit dedicated to fighting the climate crisis, and all post-operating profits go to environmental causes.\u003c\/p\u003e\n\u003cp\u003eBut in some ways that’s the tip of the (melting) iceberg. For nearly half a century, Patagonia has been an experiment in responsible business. From the farms that grow their cotton to the factories that make their goods and everything in-between, they’ve tried incredibly hard to set the gold standard in terms of ethics, transparency and social responsibility. Not only that, but their gear is made to last – to take hard use and repairs, and to maintain its performance through thick and thin.\u003c\/p\u003e\n\u003cp\u003eAll of which is even more extraordinary when you consider that Yvon Chouinard started out blacksmithing climbing gear for his mates in his parents' backyard, using a forge and anvil that he bought from a junkyard.\u003c\/p\u003e\n\u003cp\u003eAt WildBounds we don’t usually tend to go for the big-name brands, but this was one we simply couldn’t resist. Quite apart from their amazing ethical and environmental credentials, they just make great gear. We’ve used it and loved it for years, and you will too.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Patagonia","offers":[{"title":"One Size \/ Birch White\/Gumtree Green","offer_id":47878367314087,"sku":"38364-TBGM-ALL","price":39.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/patagonia-fitz-roy-icon-trad-cap-caps-hats-one-size-birch-white-gumtree-green-38364-tbgm-all-1220125197.jpg?v=1770755375","url":"https:\/\/wildbounds.com\/products\/fitz-roy-icon-trad-cap-birch-white-gumtree-green","provider":"WildBounds","version":"1.0","type":"link"}