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Elliot Brown’s Holton Professional watch was developed in collaboration with a specialist branch of the British armed forces. We can’t say who, but you can probably guess. It was the first new military issue watch to be created by a British watch company in more than ten years, and the 101-001 model has a NATO stock number befitting of its military-issued status. Its design echoes that of vintage military watches yet sits perfectly alongside the rest of the Elliot Brown stable, creating a coherent addition to the range that is all about precision. With clean lines and a utilitarian style, it puts functionality first, with a high-grip, knurled, hardened steel bezel and ultra-clear markings with bold dial indexes. A low-profile, triple-sealed screw down crown and toughened anti-reflective sapphire crystal complete the look, resulting in a watch that will do daily duty on any mission. In fact, we’d go as far as to call this watch pretty much bombproof, which is fitting given that the Holton takes its name from the location of a wartime cordite factory, at Holton Heath in Dorset
It isn’t easy to carve out a niche in the premium watch industry, where some brands have marketing budgets that run into the tens of millions. But the founders of Elliot Brown knew right from the start what they wanted to build: unique, tough, wearable and extraordinarily capable watches that were made to live up to a standard, not produced down to a price point.
To get there, they pooled all their collective expertise, passions and obsessions. Based in Dorset, Ian Elliot and Alex Brown both live and breathe a coastal, outdoor lifestyle where salt water, sand and mud place huge demands on kit. But with professional backgrounds in horology and materials sciences, they were well placed to imagine and execute the most durable watches on the planet.
That ethos naturally led to collaborations with some of the most demanding users – round-the-world yachtsmen, firefighters, RNLI crews, Mountain Rescue teams and even British military special forces units. These challenges helped the duo to hone the design of each and every Elliot Brown watch to perfection. So, if you want a watch to perform, discreetly but efficiently, day in and day out – there is really no better choice. You can wear an Elliot Brown watch on every adventure, from the everyday to the extraordinary. After all, time is precious. Why waste it?
Elliot Brown design and re-design every component to make watches that are fundamentally fit-for-purpose, minimising or eliminating typical points of failure such as spring bars breaking, straps snapping, or watches leaking - all potentially catastrophic failures.
Any watches damaged in service can be repaired quickly and economically at their in-house workshop in Poole and returned to service with the minimum of disruption.
Not only is their servicing world class, the warranty has no small print. It’s honest, comprehensive, and straightforward. The whole watch is covered for 5 years, not just the movement. The only exclusions are accidental damage, the battery and wear & tear.
