{"title":"The James Brand | The Madison","description":"\u003cdiv class=\"collection-description-text\"\u003e\n\u003cp\u003eWhen you strip a product back to its core essentials, you'd better make sure they're done to perfection. That's exactly what \u003ca rel=\"noopener\" title=\"The James Brand | Minimalist Everyday Carry | WildBounds UK\" href=\"https:\/\/wildbounds.com\/collections\/the-james-brand\" target=\"_blank\"\u003eThe James Brand\u003c\/a\u003e has achieved with The Madison — a minimal, lightweight carabiner that's been precision-machined from billet aluminium to deliver maximum strength with barely-there bulk. Built with a dual-compartment design that keeps your keys secure when clipped to a belt loop or pack, there's no awkward swinging, no risk of everything falling off if you unclip. Inspired by the bestselling \u003ca href=\"https:\/\/wildbounds.com\/collections\/the-james-brand-the-mehlville\" target=\"_blank\" title=\"The Mehlville | The James Brand | WildBounds UK\" rel=\"noopener\"\u003eMehlville\u003c\/a\u003e but designed with slimmer lines and less heft, The Madison delivers the same sharp utility in a sleeker silhouette. It's beautifully engineered, effortlessly practical, and designed to disappear into your daily carry — until the moment you need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"collection-description-read-more\"\u003e\u003ca href=\"#\" class=\"readmore\"\u003eREAD MORE\u003c\/a\u003e\u003c\/div\u003e","products":[{"product_id":"the-madison-black","title":"The Madison","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eStreamlined, strong and everyday-ready\u003c\/h2\u003e\n\u003cp\u003eWhen you strip a product back to its core essentials, you’d better make sure they’re done to perfection. That’s exactly what The James Brand has achieved with The Madison — a minimal, lightweight carabiner that’s been precision-machined from billet aluminium to deliver maximum strength with barely-there bulk. It’s built with a dual-compartment design that keeps your keys secure when clipped to a belt loop or pack — no awkward swinging, no risk of everything falling off if you unclip. Inspired by the bestselling Mehlville but designed with slimmer lines and less heft, The Madison delivers the same sharp utility in a sleeker silhouette. It’s beautifully engineered. Effortlessly practical. And designed to disappear into your daily carry — until the moment you need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\" style=\"text-align: start;\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eDESIGN\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eDETAILS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\" class=\"eco\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003eMachined from lightweight 6063-T5 aluminium\u003c\/li\u003e\n\u003cli\u003eDual-compartment design keeps keys secure\u003c\/li\u003e\n\u003cli\u003eStrong, sleek and built for daily use\u003c\/li\u003e\n\u003cli\u003eDesigned to hang straight every time\u003c\/li\u003e\n\u003cli\u003eWon’t rock or twist when clipped\u003c\/li\u003e\n\u003cli\u003eSlimmed-down take on the original Mehlville\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg src=\"https:\/\/thejamesbrand.eu\/cdn\/shop\/files\/TJB_25S2_Madison_StoryPage_Asset_05.jpg?v=1754340010\" alt=\"Madison Keychain Carabiner, The James Brand\"\u003e\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 7.2 cm × 3 cm × 0.9 cm\u003c\/li\u003e\n\u003cli\u003eMaterials: 6063-T5 aluminum\u003c\/li\u003e\n\u003cli\u003eWeight: 13.6 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cstrong\u003eSustainability through longevity\u003c\/strong\u003e - Designed to last a lifetime of everyday use\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003eJames is a brand that does things differently. Since 2012, they have been redefining the pocket-knife as an essential item of everyday carry for modern life | \u003cstrong\u003e\u003ca href=\"\/blogs\/brands\/the-james-brand-the-story\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eREAD MORE \u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The James Brand","offers":[{"title":"One Size \/ Black","offer_id":47005725458599,"sku":"ES216903-10","price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/the-james-brand-the-madison-keyrings-one-size-black-es216903-10-1193027583.jpg?v=1758018037"},{"product_id":"the-madison-gold-black","title":"The Madison","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eStreamlined, strong and everyday-ready\u003c\/h2\u003e\n\u003cp\u003eWhen you strip a product back to its core essentials, you’d better make sure they’re done to perfection. That’s exactly what The James Brand has achieved with The Madison — a minimal, lightweight carabiner that’s been precision-machined from billet aluminium to deliver maximum strength with barely-there bulk. It’s built with a dual-compartment design that keeps your keys secure when clipped to a belt loop or pack — no awkward swinging, no risk of everything falling off if you unclip. Inspired by the bestselling Mehlville but designed with slimmer lines and less heft, The Madison delivers the same sharp utility in a sleeker silhouette. It’s beautifully engineered. Effortlessly practical. And designed to disappear into your daily carry — until the moment you need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca href=\"#tab1\" class=\"active\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eDESIGN\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eDETAILS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli id=\"tab1\" class=\"active\"\u003e\n\u003cul\u003e\n\u003cli\u003eMachined from lightweight 6063-T5 aluminium\u003c\/li\u003e\n\u003cli\u003eDual-compartment design keeps keys secure\u003c\/li\u003e\n\u003cli\u003eStrong, sleek and built for daily use\u003c\/li\u003e\n\u003cli\u003eDesigned to hang straight every time\u003c\/li\u003e\n\u003cli\u003eWon’t rock or twist when clipped\u003c\/li\u003e\n\u003cli\u003eSlimmed-down take on the original Mehlville\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg alt=\"Madison Keychain Carabiner, The James Brand\" src=\"https:\/\/thejamesbrand.eu\/cdn\/shop\/files\/TJB_25S2_Madison_StoryPage_Asset_05.jpg?v=1754340010\"\u003e\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 7.2 cm × 3 cm × 0.9 cm\u003c\/li\u003e\n\u003cli\u003eMaterials: 6063-T5 aluminum\u003c\/li\u003e\n\u003cli\u003eWeight: 13.6 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cstrong\u003eSustainability through longevity\u003c\/strong\u003e - Designed to last a lifetime of everyday use\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003eJames is a brand that does things differently. Since 2012, they have been redefining the pocket-knife as an essential item of everyday carry for modern life | \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" href=\"\/blogs\/brands\/the-james-brand-the-story\" target=\"_blank\"\u003eREAD MORE \u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The James Brand","offers":[{"title":"One Size \/ Gold\/Black","offer_id":47005834412199,"sku":"ES216990-10","price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/the-james-brand-the-madison-keyrings-one-size-gold-black-es216990-10-1193027588.jpg?v=1758018046"},{"product_id":"the-madison-grove","title":"The Madison","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eStreamlined, strong and everyday-ready\u003c\/h2\u003e\n\u003cp\u003eWhen you strip a product back to its core essentials, you’d better make sure they’re done to perfection. That’s exactly what The James Brand has achieved with The Madison — a minimal, lightweight carabiner that’s been precision-machined from billet aluminium to deliver maximum strength with barely-there bulk. It’s built with a dual-compartment design that keeps your keys secure when clipped to a belt loop or pack — no awkward swinging, no risk of everything falling off if you unclip. Inspired by the bestselling Mehlville but designed with slimmer lines and less heft, The Madison delivers the same sharp utility in a sleeker silhouette. It’s beautifully engineered. Effortlessly practical. And designed to disappear into your daily carry — until the moment you need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca href=\"#tab1\" class=\"active\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eDESIGN\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eDETAILS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli id=\"tab1\" class=\"active\"\u003e\n\u003cul\u003e\n\u003cli\u003eMachined from lightweight 6063-T5 aluminium\u003c\/li\u003e\n\u003cli\u003eDual-compartment design keeps keys secure\u003c\/li\u003e\n\u003cli\u003eStrong, sleek and built for daily use\u003c\/li\u003e\n\u003cli\u003eDesigned to hang straight every time\u003c\/li\u003e\n\u003cli\u003eWon’t rock or twist when clipped\u003c\/li\u003e\n\u003cli\u003eSlimmed-down take on the original Mehlville\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg alt=\"Madison Keychain Carabiner, The James Brand\" src=\"https:\/\/thejamesbrand.eu\/cdn\/shop\/files\/TJB_25S2_Madison_StoryPage_Asset_05.jpg?v=1754340010\"\u003e\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 7.2 cm × 3 cm × 0.9 cm\u003c\/li\u003e\n\u003cli\u003eMaterials: 6063-T5 aluminum\u003c\/li\u003e\n\u003cli\u003eWeight: 13.6 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cstrong\u003eSustainability through longevity\u003c\/strong\u003e - Designed to last a lifetime of everyday use\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003eJames is a brand that does things differently. Since 2012, they have been redefining the pocket-knife as an essential item of everyday carry for modern life | \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" href=\"\/blogs\/brands\/the-james-brand-the-story\" target=\"_blank\"\u003eREAD MORE \u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The James Brand","offers":[{"title":"One Size \/ Grove","offer_id":47005838606503,"sku":"ES216991-10","price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/the-james-brand-the-madison-keyrings-one-size-grove-es216991-10-1193027590.jpg?v=1758018052"},{"product_id":"the-madison-purple-haze","title":"The Madison","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eStreamlined, strong and everyday-ready\u003c\/h2\u003e\n\u003cp\u003eWhen you strip a product back to its core essentials, you’d better make sure they’re done to perfection. That’s exactly what The James Brand has achieved with The Madison — a minimal, lightweight carabiner that’s been precision-machined from billet aluminium to deliver maximum strength with barely-there bulk. It’s built with a dual-compartment design that keeps your keys secure when clipped to a belt loop or pack — no awkward swinging, no risk of everything falling off if you unclip. Inspired by the bestselling Mehlville but designed with slimmer lines and less heft, The Madison delivers the same sharp utility in a sleeker silhouette. It’s beautifully engineered. Effortlessly practical. And designed to disappear into your daily carry — until the moment you need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca href=\"#tab1\" class=\"active\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eDESIGN\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eDETAILS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli id=\"tab1\" class=\"active\"\u003e\n\u003cul\u003e\n\u003cli\u003eMachined from lightweight 6063-T5 aluminium\u003c\/li\u003e\n\u003cli\u003eDual-compartment design keeps keys secure\u003c\/li\u003e\n\u003cli\u003eStrong, sleek and built for daily use\u003c\/li\u003e\n\u003cli\u003eDesigned to hang straight every time\u003c\/li\u003e\n\u003cli\u003eWon’t rock or twist when clipped\u003c\/li\u003e\n\u003cli\u003eSlimmed-down take on the original Mehlville\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg alt=\"Madison Keychain Carabiner, The James Brand\" src=\"https:\/\/thejamesbrand.eu\/cdn\/shop\/files\/TJB_25S2_Madison_StoryPage_Asset_05.jpg?v=1754340010\"\u003e\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 7.2 cm × 3 cm × 0.9 cm\u003c\/li\u003e\n\u003cli\u003eMaterials: 6063-T5 aluminum\u003c\/li\u003e\n\u003cli\u003eWeight: 13.6 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cstrong\u003eSustainability through longevity\u003c\/strong\u003e - Designed to last a lifetime of everyday use\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003eJames is a brand that does things differently. Since 2012, they have been redefining the pocket-knife as an essential item of everyday carry for modern life | \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" href=\"\/blogs\/brands\/the-james-brand-the-story\" target=\"_blank\"\u003eREAD MORE \u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The James Brand","offers":[{"title":"One Size \/ Purple Haze","offer_id":47005842505895,"sku":"ES216989-10","price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/the-james-brand-the-madison-keyrings-one-size-purple-haze-es216989-10-1193027593.jpg?v=1758018160"},{"product_id":"the-madison-silver","title":"The Madison","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eStreamlined, strong and everyday-ready\u003c\/h2\u003e\n\u003cp\u003eWhen you strip a product back to its core essentials, you’d better make sure they’re done to perfection. That’s exactly what The James Brand has achieved with The Madison — a minimal, lightweight carabiner that’s been precision-machined from billet aluminium to deliver maximum strength with barely-there bulk. It’s built with a dual-compartment design that keeps your keys secure when clipped to a belt loop or pack — no awkward swinging, no risk of everything falling off if you unclip. Inspired by the bestselling Mehlville but designed with slimmer lines and less heft, The Madison delivers the same sharp utility in a sleeker silhouette. It’s beautifully engineered. Effortlessly practical. And designed to disappear into your daily carry — until the moment you need it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca href=\"#tab1\" class=\"active\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eDESIGN\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eDETAILS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab4\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab5\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli id=\"tab1\" class=\"active\"\u003e\n\u003cul\u003e\n\u003cli\u003eMachined from lightweight 6063-T5 aluminium\u003c\/li\u003e\n\u003cli\u003eDual-compartment design keeps keys secure\u003c\/li\u003e\n\u003cli\u003eStrong, sleek and built for daily use\u003c\/li\u003e\n\u003cli\u003eDesigned to hang straight every time\u003c\/li\u003e\n\u003cli\u003eWon’t rock or twist when clipped\u003c\/li\u003e\n\u003cli\u003eSlimmed-down take on the original Mehlville\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg alt=\"Madison Keychain Carabiner, The James Brand\" src=\"https:\/\/thejamesbrand.eu\/cdn\/shop\/files\/TJB_25S2_Madison_StoryPage_Asset_05.jpg?v=1754340010\"\u003e\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 7.2 cm × 3 cm × 0.9 cm\u003c\/li\u003e\n\u003cli\u003eMaterials: 6063-T5 aluminum\u003c\/li\u003e\n\u003cli\u003eWeight: 13.6 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cstrong\u003eSustainability through longevity\u003c\/strong\u003e - Designed to last a lifetime of everyday use\u003c\/li\u003e\n\u003cli id=\"tab5\"\u003eJames is a brand that does things differently. Since 2012, they have been redefining the pocket-knife as an essential item of everyday carry for modern life | \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" href=\"\/blogs\/brands\/the-james-brand-the-story\" target=\"_blank\"\u003eREAD MORE \u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The James Brand","offers":[{"title":"One Size \/ Silver","offer_id":47005844111527,"sku":"ES216906-10","price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/the-james-brand-the-madison-keyrings-one-size-silver-es216906-10-1193027592.jpg?v=1758018157"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/collections\/banner-tjb-madison.jpg?v=1758018301","url":"https:\/\/wildbounds.com\/collections\/the-james-brand-the-madison.oembed","provider":"WildBounds","version":"1.0","type":"link"}