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Swiza

Swiza


Watch-making has a rich heritage in the Swiss Alps – the region is almost as synonymous with precise mechanical craftsmanship as it is with astounding mountain vistas. Swiza can lay claim to that history. Founded in 1904 in Mourtier, deep in the Jura region, the brand has made practical timepieces and Swiss army knives for well over 100 years. What’s perhaps more impressive is that they won’t rock your bank account. In fact, we’d be willing to wager that finding another watch with the same impeccable style and assured Swiss craftsmanship at the same reasonable price is nigh on impossible.

Swiza have been at the forefront of the industry for the past century for a reason: they look good. The kind of good that can’t fail to impress when you’re adjusting your cuffs or reaching for a cold one after a day in the hills. Urban adventure ruggedness meets time-honoured Swiss fashion.