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The windswept Shetland Islands in the North Atlantic are the northernmost part of Scotland and of the entire United Kingdom. The islands’ native sheep are famously hardy, and their wool is prized for its warmth and the fineness of its fibres. In the 1700s it was Britain’s home-grown answer to New Zealand merino, and even today it offers many of the same natural benefits. Which is probably why Snow Peak have turned exclusively to Shetland wool for their premium heavyweight knit socks, which are soft ,warm and durable: the perfect winter wear for countryside pub walks or long, cosy campfire sessions
Snow Peak's journey began in 1958, when the founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear. Snow Peak then looked to evolve by shifting its focus from the mountaineering equipment of the past to the camping equipment of the future. Fueled by the booming national interest in auto-camping sweeping across Japan, Snow Peak released a series of radically innovative products which focused on quality, functionality, timeless-durability and considered design.
From The Journal: Snow Peak | The Story
