With a heritage steeped in island craftsmanship and a laid-back aloha spirit that channels effortless cool, Reyn Spooner’s iconic Hawaiian shirts are paradise personified. The brand’s roots started in California in the late 1940s, with an enterprising young ex-paratrooper called Reyn McCullough. Returning home from the war, Reyn saw his future in the emerging world of men’s fashion. Back in the 1950s, men’s style was all about crisp, clean-cut oxford shirts and slacks. Reyn’s stores pushed the boundaries by also carrying casual sportswear and resort wear, though the loud, loose-fitting Hawaiian shirts that sometimes found their way to the West Coast were a step too far. That all changed after Reyn visited Hawaii in 1957, becoming charmed by island life. He also met a talented seamstress called Ruth Spooner and learned a new inside-out technique for sewing Hawaiian shirts, which resulted in more muted and wearable designs.
These new shirts became a bestseller, both in California and in Hawaii, where Reyn opened a flagship store in Honolulu. Today, Reyn Spooner is known as ‘the Brooks Brothers of Aloha shirts’ and Hawaiian shirts are a feel-good staple of every modern man’s wardrobe.