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Orange Is The New Green

Orange Is The New Green


When you think of the outdoors, we’d wager that whatever image you conjure is painted in hues of green. It’s the typical outdoors colour: vibrant and rich, the colour of all things fresh and growing. Most outdoors kit is some shade of green, and traditionally it's what sells. There’s no doubt about it: green is king.

But, well, maybe that’s all about to change. With the sun hanging low in the sky and fallen leaves beneath our boots, we think it's time orange had a crack at things. As the weather turns colder, orange warms our spirits in the sunlight reaching through the morning mist, and the roaring fire reflected in our pint glass. As wonderful as green may be, it simply doesn’t inspire us like orange does. And we feel that’s worth celebrating.