{"title":"Fjällräven | Övik Lite Flannel Shirt","description":"\u003cdiv class=\"collection-description-text\"\u003e\n\u003cp\u003eFlannel shirts and serious outdoor brands have a long history together – there's something about a well-made brushed cotton layer that never really goes out of fashion. \u003ca rel=\"noopener\" title=\"Fjällräven | Outdoor Clothing \u0026amp; Gear | WildBounds UK\" href=\"\/collections\/fjallraven\" target=\"_blank\"\u003eFjällräven\u003c\/a\u003e have been making gear for people who live and work outdoors since the 1960s, and the Övik Lite Flannel Shirt sits comfortably in that tradition. It's 100% organic cotton twill, brushed for a soft hand-feel that improves with wear, and cut in a clean regular fit that sits neatly under a jacket without bunching. Twin chest pockets on the men's, a single open pocket on the women's relaxed-fit version – both understated, both built to the standard you'd expect from a brand whose gamekeepers, foresters and hikers have been putting their kit through its paces for decades. The kind of shirt you stop noticing because it just works.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"collection-description-read-more\"\u003e\u003ca href=\"#\" class=\"readmore\"\u003eREAD MORE\u003c\/a\u003e\u003c\/div\u003e","products":[{"product_id":"ovik-lite-flannel-shirt-mens-dark-navy-chalk-white","title":"Övik Lite Flannel Shirt | Men's","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eSoft, sturdy, all-day\u003c\/h2\u003e\n\u003cp\u003eThis is flannel done right — lightweight organic-cotton twill that’s brushed for next-to-skin comfort and tailored to sit neatly under a jacket. Two classic chest pockets, a button-down collar and an easy regular fit make it a dependable layer from pub to bothy. The Övik Lite feels familiar from first wear and only gets better.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab3\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton twill\u003c\/li\u003e\n\u003cli\u003eBrushed for soft comfort\u003c\/li\u003e\n\u003cli\u003eButton-down collar stays tidy\u003c\/li\u003e\n\u003cli\u003eTwin chest pockets with flaps\u003c\/li\u003e\n\u003cli\u003ePen opening on one pocket\u003c\/li\u003e\n\u003cli\u003eRegular fit with clean drape\u003c\/li\u003e\n\u003cli\u003eSubtle sleeve fox logo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003ctable class=\"prodTables\"\u003e\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003e cm\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eChest\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e83\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e89\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e95\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e101\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e107\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e114\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e123\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e132\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eWaist\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e70\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e76\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e82\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e96\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e104\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e113\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e122\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eSeat\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e82\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e94\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e100\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e106\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e113\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e120\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e128\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eArm length\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e83\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e84\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e85\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e86\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e87\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e89\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/men_measurements_desktop_1400x1400a.jpg?v=1740670983\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAll you need is a tape measure!\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAvoid bulky clothes\u003c\/h3\u003e\n\u003cp\u003eFor the most accurate result, you should be measured wearing only your undergarments or close-fitting clothing, for example, a base layer. It’s not a good idea to measure yourself wearing jeans, sweaters or other bulky clothing.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eHead\u003c\/strong\u003e - Measure the head around the biggest part and above your eyebrows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArm Length\u003c\/strong\u003e - Bend the elbow slightly, then measure from the center back of the neck, over the shoulder to the elbow, and down to the wrist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChest\u003c\/strong\u003e - Measure straight under your arms around your body at the fullest part of your chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaist\u003c\/strong\u003e - Measure around your waist at the narrowest part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeat\u003c\/strong\u003e - Standing with your feet hip-width apart, measure around your hips at the widest part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInner Leg Length\u003c\/strong\u003e - Standing in a straight position, measure from your crotch down the inside leg to the floor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton - \u003c\/strong\u003eMade from organic cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003eWhen it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.\u003c\/p\u003e\n\u003cp\u003eSome of Fjällräven’s products are instantly recognisable, including the \u003cstrong\u003eKånken\u003c\/strong\u003e backpack – originally designed for Swedish schoolkids in the 1970s – and their famous \u003cstrong\u003eGreenland\u003c\/strong\u003e jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their \u003cstrong\u003eVardag\u003c\/strong\u003e line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.  \u003c\/p\u003e\n\u003cp\u003eQuintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular \u003cstrong\u003eKeb\u003c\/strong\u003e trousers on gamekeepers and foresters as you are on hikers and bushcrafters.\u003c\/p\u003e\n\u003cp\u003eBut this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their \u003cstrong\u003eFjällräven Classic\u003c\/strong\u003e treks – which now operate in seven different countries from Sweden to Korea, including the UK. \u003c\/p\u003e\n\u003cp\u003e*Our senior buyer says we need to mention Saab here too.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fjällräven","offers":[{"title":"S \/ Dark Navy\/Chalk White","offer_id":47355012710567,"sku":"F12600311-555-113-S","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Dark Navy\/Chalk White","offer_id":47355079491751,"sku":"F12600311-555-113-M","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Dark Navy\/Chalk White","offer_id":47355079524519,"sku":"F12600311-555-113-L","price":79.95,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Dark Navy\/Chalk White","offer_id":47355079557287,"sku":"F12600311-555-113-XL","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Dark Navy\/Chalk White","offer_id":47355079590055,"sku":"F12600311-555-113-XXL","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/fjallraven-ovik-lite-flannel-shirt-men-s-men-s-shirts-1209601169.jpg?v=1764606038"},{"product_id":"ovik-lite-flannel-shirt-mens-laurel-green-chalk-white","title":"Övik Lite Flannel Shirt | Men's","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eSoft, sturdy, all-day\u003c\/h2\u003e\n\u003cp\u003eThis is flannel done right — lightweight organic-cotton twill that’s brushed for next-to-skin comfort and tailored to sit neatly under a jacket. Two classic chest pockets, a button-down collar and an easy regular fit make it a dependable layer from pub to bothy. The Övik Lite feels familiar from first wear and only gets better.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab3\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton twill\u003c\/li\u003e\n\u003cli\u003eBrushed for soft comfort\u003c\/li\u003e\n\u003cli\u003eButton-down collar stays tidy\u003c\/li\u003e\n\u003cli\u003eTwin chest pockets with flaps\u003c\/li\u003e\n\u003cli\u003ePen opening on one pocket\u003c\/li\u003e\n\u003cli\u003eRegular fit with clean drape\u003c\/li\u003e\n\u003cli\u003eSubtle sleeve fox logo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003ctable class=\"prodTables\"\u003e\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003e cm\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eChest\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e83\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e89\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e95\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e101\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e107\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e114\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e123\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e132\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eWaist\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e70\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e76\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e82\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e96\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e104\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e113\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e122\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eSeat\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e82\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e94\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e100\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e106\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e113\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e120\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e128\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eArm length\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e83\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e84\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e85\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e86\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e87\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e89\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/men_measurements_desktop_1400x1400a.jpg?v=1740670983\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAll you need is a tape measure!\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAvoid bulky clothes\u003c\/h3\u003e\n\u003cp\u003eFor the most accurate result, you should be measured wearing only your undergarments or close-fitting clothing, for example, a base layer. It’s not a good idea to measure yourself wearing jeans, sweaters or other bulky clothing.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eHead\u003c\/strong\u003e - Measure the head around the biggest part and above your eyebrows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArm Length\u003c\/strong\u003e - Bend the elbow slightly, then measure from the center back of the neck, over the shoulder to the elbow, and down to the wrist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChest\u003c\/strong\u003e - Measure straight under your arms around your body at the fullest part of your chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaist\u003c\/strong\u003e - Measure around your waist at the narrowest part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeat\u003c\/strong\u003e - Standing with your feet hip-width apart, measure around your hips at the widest part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInner Leg Length\u003c\/strong\u003e - Standing in a straight position, measure from your crotch down the inside leg to the floor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton - \u003c\/strong\u003eMade from organic cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003eWhen it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.\u003c\/p\u003e\n\u003cp\u003eSome of Fjällräven’s products are instantly recognisable, including the \u003cstrong\u003eKånken\u003c\/strong\u003e backpack – originally designed for Swedish schoolkids in the 1970s – and their famous \u003cstrong\u003eGreenland\u003c\/strong\u003e jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their \u003cstrong\u003eVardag\u003c\/strong\u003e line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.  \u003c\/p\u003e\n\u003cp\u003eQuintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular \u003cstrong\u003eKeb\u003c\/strong\u003e trousers on gamekeepers and foresters as you are on hikers and bushcrafters.\u003c\/p\u003e\n\u003cp\u003eBut this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their \u003cstrong\u003eFjällräven Classic\u003c\/strong\u003e treks – which now operate in seven different countries from Sweden to Korea, including the UK. \u003c\/p\u003e\n\u003cp\u003e*Our senior buyer says we need to mention Saab here too.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fjällräven","offers":[{"title":"S \/ Laurel Green\/Chalk White","offer_id":47355012907175,"sku":"F12600311-625-113-S","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Laurel Green\/Chalk White","offer_id":47355079819431,"sku":"F12600311-625-113-M","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Laurel Green\/Chalk White","offer_id":47355079852199,"sku":"F12600311-625-113-L","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Laurel Green\/Chalk White","offer_id":47355079884967,"sku":"F12600311-625-113-XL","price":79.95,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Laurel Green\/Chalk White","offer_id":47355079917735,"sku":"F12600311-625-113-XXL","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/fjallraven-ovik-lite-flannel-shirt-men-s-men-s-shirts-1209601162.jpg?v=1764605929"},{"product_id":"ovik-lite-flannel-shirt-womens-misty-green-eggshell","title":"Övik Lite Flannel Shirt | Women's","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"LeftDesc\"\u003e\n\u003ch2\u003eSoft flannel, neat drape\u003c\/h2\u003e\n\u003cp\u003eA lighter, softer spin on a timeless classic, the Övik Lite Flannel Shirt is made from 100% organic cotton that’s been brushed for an exceptionally smooth, comfortable feel. The relaxed fit drapes beautifully, giving it an easy, laid-back look that works just as well on the trail as it does in town. It layers effortlessly under a jacket or fleece, making it perfect for crisp morning walks, weekend escapes and casual pub lunches after. With its clean lines and understated Scandinavian style, this is a flannel you’ll reach for season after season — versatile, comfortable and built to age beautifully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"RightDesc\"\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"eco\" href=\"#tab3\"\u003eECO CREDENTIALS\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eTHE BRAND\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton twill\u003c\/li\u003e\n\u003cli\u003eBrushed, soft handfeel\u003c\/li\u003e\n\u003cli\u003eSingle open chest pocket\u003c\/li\u003e\n\u003cli\u003eButton cuffs for adjust\u003c\/li\u003e\n\u003cli\u003eRelaxed, easy silhouette\u003c\/li\u003e\n\u003cli\u003eSubtle sleeve logo detail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003ctable class=\"prodTables\"\u003e\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eINTERNATIONAL SIZES\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003e\u003cstrong\u003eXXXL\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eBust\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e78\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e84\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e90\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e96\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e102\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e111\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e120\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e129\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eWaist\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e63\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e69\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e75\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e81\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e88\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e97\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e107\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e117\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eSeat\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e84\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e90\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e96\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e102\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e108\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e117\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e126\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e135\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eArm length\u003c\/p\u003e\n\u003c\/th\u003e\n\u003ctd\u003e\n\u003cp\u003e76\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e77\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e78\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e79\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e79\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e80\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e81\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e81\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/imgi_2_women_measurements_desktop_1400x1400a.png?v=1755098330\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAll you need is a tape measure!\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAsk a friend to take your measurements while standing in a straight and relaxed position without shoes. Remember that the tape measure should not be pulled too tight around the body but not be too loose either.\u003c\/p\u003e\n\u003ch3\u003eAvoid bulky clothes\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eFor the most accurate result, you should be measured wearing only your undergarments or close-fitting clothing, for example, a base layer. It’s not a good idea to measure yourself wearing jeans, sweaters or other bulky clothing.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eHead\u003c\/strong\u003e - Measure the head around the biggest part and above your eyebrows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArm Length\u003c\/strong\u003e - Bend the elbow slightly, then measure from the center back of the neck, over the shoulder to the elbow, and down to the wrist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBust\u003c\/strong\u003e - Measure straight under your arms around your body at the fullest part of your bust.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaist\u003c\/strong\u003e - Measure around your waist at the narrowest part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeat\u003c\/strong\u003e - Standing with your feet hip-width apart, measure around your hips at the widest part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInner Leg Length\u003c\/strong\u003e - Standing in a straight position, measure from your crotch down the inside leg to the floor.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton - \u003c\/strong\u003eMade from 100% organic cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003eWhen it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.\u003c\/p\u003e\n\u003cp\u003eSome of Fjällräven’s products are instantly recognisable, including the \u003cstrong\u003eKånken\u003c\/strong\u003e backpack – originally designed for Swedish schoolkids in the 1970s – and their famous \u003cstrong\u003eGreenland\u003c\/strong\u003e jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their \u003cstrong\u003eVardag\u003c\/strong\u003e line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.  \u003c\/p\u003e\n\u003cp\u003eQuintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular \u003cstrong\u003eKeb\u003c\/strong\u003e trousers on gamekeepers and foresters as you are on hikers and bushcrafters.\u003c\/p\u003e\n\u003cp\u003eBut this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their \u003cstrong\u003eFjällräven Classic\u003c\/strong\u003e treks – which now operate in seven different countries from Sweden to Korea, including the UK. \u003c\/p\u003e\n\u003cp\u003e*Our senior buyer says we need to mention Saab here too.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fjällräven","offers":[{"title":"XS \/ Misty Green\/Eggshell","offer_id":47355014840487,"sku":"F14600264-674-111-XS","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"S \/ Misty Green\/Eggshell","offer_id":47355084275879,"sku":"F14600264-674-111-S","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Misty Green\/Eggshell","offer_id":47355084308647,"sku":"F14600264-674-111-M","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Misty Green\/Eggshell","offer_id":47355084341415,"sku":"F14600264-674-111-L","price":89.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1482\/7698\/files\/fjallraven-ovik-lite-flannel-shirt-women-s-women-s-shirts-1209795651.jpg?v=1764763476"}],"url":"https:\/\/wildbounds.com\/collections\/fjallraven-ovik-lite-flannel-shirt.oembed","provider":"WildBounds","version":"1.0","type":"link"}