A soft everyday flannel done right
The flannel shirt is a cold-season staple for good reason, and Fjällräven's take leans into the things that actually matter day to day. The organic cotton is brushed soft and light, so it is comfortable straight off the hanger rather than needing a dozen washes to break in, and the regular cut sits close without pulling. Forward-shifted shoulder seams keep it sitting clean under a jacket or a pack, while a back pleat gives room to reach, whether you layer it over a tee or wear it open on its own.
- Regular fit
- Shoulder seams moved forward
- Pleat and hang loop at the centre back
- Regular Fit
- Weight: 275 g
- Weight reference: in size S
- Buttons made from recycled polyester
- Light and soft 100% organic cotton flannel
| CM | S | M | L | XL |
|---|---|---|---|---|
| Bust | 90 | 96 | 102 | 111 |
| Waist | 75 | 81 | 88 | 97 |
| Seat | 96 | 102 | 108 | 117 |
| Arm length | 78 | 79 | 79 | 80 |
- Organic Cotton - made from organic cotton
- Sustainability through longevity - 2 year warranty with Fjällräven
When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* 'The Arctic Fox' has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum's treadle sewing machine down to the cellar and cobbled together his first rucksack.
Some of Fjällräven's products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand's old catalogues – and feature the brand's 70s logo instead of the modern one.
Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You're as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.
But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.
*Our senior buyer says we need to mention Saab here too.