An altogether classier picnic
Norwegian brand, Amundsen, like to do things just that bit better than everyone else. And so it goes with their take on the picnic blanket. They've sacked off the usual tacky plastic backing in favour of a premium waxed cotton canvas that'll last pretty much forever, while the chequered upper is a silky soft brushed cotton flannel. Inside, it's insulated with natural Norwegian wool, and the whole thing rolls up nice and compact with convenient carry handles. Sprawl out on it for your lunch or wrap it round you as you toast yourself by the campfire.
- Brushed cotton flannel face
- Waxed cotton canvas underside
- Norwegian wool insulation
- Roll up and carry with handles
- Dimensions: 132 x 96 cm
- Made in Europe
- Sustainability through Longevity: While the biggest polluters in the outdoor industry compete to make the most noise about recycling and other green initiatives, Amundsen focus on what matters most: fewer products. Through the use of quality materials, technology and craftsmanship, Amundsen continuously make sure your timeless and versatile garments last for generations.
- Manufactured Locally: Made in Serbia
Amundsen clothing is named after one of the greatest explorers ever to walk the Earth. No pressure there then. In fact, the company’s co-founder, Jørgen Amundsen, is a relative of the legendary man himself, and the brand’s designs are based on classic styles from the golden age of exploration. Throw in a generous dash of 1960s Nordic ski resort chic and you’ve got a unique range of good-looking kit that’ll get you noticed in all the right ways.
However, there’s nothing old-fashioned about the way Amundsen’s gear performs. Ruggedly built from merino wool and waterproof triple-layer cotton, these are serious expedition-grade garments built for a Scandi outdoor culture – a concept that the Norwegians call ‘friluftsliv’, or ‘open-air life’. It’s the idea that time spent enjoying the freedom of the outdoors should be a core part of your life, since it enhances just about everything else. Now that’s something we can all get on board with.
